October 2018: When Your Post Goes Viral

Picture of Mattea Goff with her husband and two young children
Picture of Mattea Goff with her family via Mattea

It was Thursday, October 11, at 8:03 a.m., that Mattea Goff, stay-at-home wife and mom of two in Cisco, Texas, posted a simple set of stick-figure cartoons on Facebook. She had sketched the humorous stick family to convey to husband Kris the exhaustion many new moms feel, and why. She thought it might resonate with some of her friends, too. It did. By evening her post had been shared 500 times. The following morning it had gone viral, with 100,000 shares, 67,000 likes and 41,000 comments. Friend requests poured in, media clamored for interviews, and the humorous explanation meant for her husband was popping up on websites in multiple countries and languages.

Mattea has since given her cartoon family a new Facebook presence: STICK With Me – Home of #uselessnipples. (The cartoons explain all.) Those viral stats have more than doubled. The new page, STICK With Me, has 5,000+ followers chuckling over Mattea’s growing library of stick-people cartoons. 

“It’s also a place for moms to relate their own stories,” says Mattea. 

Taking this step has been exciting, but there has also been a learning curve. Figuring out forums and webpages and advertising are all issues every aspiring writer has to deal with, even if they have great success. The Cisco Writer’s Club is here to help, encourage, and share your story.